THE WINNERS

Meet the 2024 winners

A FIRST-OF-ITS-KIND GLOBAL BEAUTY INITIATIVE

All it takes is an idea. Whether you’re a brand founder, content creator, fashion designer, perfumer, photographer, skincare scientist, or makeup artist, The Catalysts is an open call for new ideas set to transform the future of beauty – and an opportunity to receive vital funding to make your plans into reality.

“FOUNDING A BEAUTY BRAND TAKES MORE THAN TRADITIONAL BUSINESS ACUMEN; IT'S ABOUT CRAFTING NARRATIVES, BUILDING COMMUNITIES, AND SHAPING NOT JUST TRENDS BUT ALSO BROADER CONVERSATIONS AND MOVEMENTS. FOUNDERS ARE STORYTELLERS… WE SET OUT TO CREATE A PROGRAM TO IDENTIFY AND ELEVATE THESE VISIONARIES AS THEY CONTINUE TO DRIVE INNOVATION AND PUSH THE CONVERSATION FORWARD.”

Shana Randhava, Senior Vice President, ELC New Incubation Ventures

THE PROGRAM

Two winners of The Catalysts will receive funding for their project based on their submitted business plans.
By participating in the program, all winners will have access to the following:

FINANCIAL AND MARKETING SUPPORT:

A total prize pool of up to $500k to directly fund the most innovative and inspiring creative concepts plus up to $150k in ad credits from TikTok.

AWARENESS:

International press for the winners, along with amplification on The Estée Lauder Companies platforms.

MENTORSHIP:

Access to experts from across the beauty landscape: including product and content development, brand building, finance, operations and supply chain.

DISTRIBUTION SUPPORT:

Valuable guidance on how to scale and reach consumers at both local and global levels.

A JURY OF
CREATIVE LEADERS

SHANA RANDHAVA

SVP
New Incubation Ventures
The Estée Lauder Companies

VANESSA CRAFT

Global Head
Content Partnerships
TikTok

DREW ELLIOTT

SVP & Global Creative Director
M•A•C Cosmetics

MITCHELL HALLIDAY

Founder
Made by Mitchell

The Catalysts is created by
With support from
Executive Producer
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