THE PRIZES
Two winners of The Catalysts will receive funding for their ideas based on their applications.
By participating in the program, all winners will have access to the following:
FINANCIAL AND MARKETING SUPPORT:
A total prize pool of up to $500k to directly fund the most innovative and inspiring creative concepts plus up to $150k in ad credits from TikTok.
AWARENESS:
International press for the winners, along with amplification on The Estée Lauder Companies platforms.
MENTORSHIP:
Access to experts from across the beauty landscape: including product and content development, brand building, finance, operations and supply chain.
DISTRIBUTION SUPPORT:
Valuable guidance on how to scale and reach consumers at both local and global levels.
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